Today is the Steelers official NFL Breast Cancer Awareness game, and players are showing their support by adding pink apparel, from gloves to cleats, to their uniforms. The NFL began their “A Crucial Catch” campaign five years ago to support the American Cancer Society’s breast cancer screening program and to raise awareness.
Breast cancer survivors selected by UPMC CancerCenters, Magee Women’s Hospital of UPMC and the American Cancer Society, were honored on the field before the game.
Among the pink items that will be visible today are special game balls with pink ribbons, pink coins for the coin toss, pink apparel worn by players including cleats, wristbands, gloves, sideline caps, chin straps and quarterback towels. In addition coaches and sideline personnel will wear special hats and pink ribbon pins. Other pink ribbon elements include pink goal post padding, Gatorade towels and pink ribbons on helmets.
Fans received a pink Terrible Towel, sponsored by Ford and UPMC CancerCenters. In addition Ford, UPMC CancerCenters and Magee Women’s Hospital of UPMC presented a $10,000 check to the Susan G. Komen Pittsburgh Foundation.
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