Steelers fans show off their colors for a cause

December 13, 2012 by Teresa Varley

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Steelers’ fans love wearing their team colors, and proudly showed them off in a recent contest sponsored by Tide, called “Show Us Your Colors.”

NFL fans were asked to upload a photo of the time they were most proud to wear their colors to Tide’s Facebook page, with one person winning a trip to the Super Bowl.

But, there was an even bigger winner in the campaign, as the team that had the most photos uploaded won a $15,000 donation to their charity of choice. Steelers’ fans once again showed their devotion by uploading the most photos, and the United Way of Allegheny County will receive the donation on behalf of the team.

“This contest again proves that Steelers fans are the best in the NFL,” said Steelers President Art Rooney II, who serves as Chairman of the Board of the United Way of Allegheny County. “Not only do our fans show their support at Heinz Field and throughout every stadium in the league, but they also prove that they support our team in every way possible. Their dedication to the Steelers has resulted in a major contribution to the United Way, which goes above and beyond what happens on the field. We are grateful to have fans who care about the team, the organization and the community as much as ours do.”

The Steelers and the United Way of Allegheny County have a long standing relationship, starting with founder Art Rooney, Sr., and continuing through today.   

“There is a fantastic relationship between the Rooney family, Pittsburgh Steelers, NFL, Steelers fans and the United Way that has lasted for many decades,” said Bob Nelkin, President of the United Way of Allegheny County. “It’s helped children, people with disabilities, seniors and people who are struggling financially.

“It’s great that Steelers fans are so passionate and compassionate. They are making a real difference by supporting charities like the United Way.”

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